Building A Strong Digital Presence For Cannabis Brands: Expert Tips To Adapt To Every Local Market

“In cannabis, the industry is extremely hyperlocal, with each market having its own set of regulations, cannabis taxonomy, and product preferences,” Randa McMinn, chief marketing officer of WM Technology, Inc. MAPS+7.74%+ Free Alerts, known as Weedmaps, told Benzinga Cannabis in an exclusive conversation.

As the push for legalization and acceptance grows, so does the importance of a solid digital footprint for cannabis brands.

McMinn, whose digital acumen has helped steer Weedmaps to success, emphasized the importance of data-driven strategies. “This means your business must first have a strong foundation of data attribution and tracking around channels and campaigns, as well as a pulse on those campaigns to understand what’s working and what’s not,” she shared.

– Read the entire article at Benzinga.