Green Wednesday: The Black Friday of Cannabis
Thanksgiving ranks in the top five of annual cannabis sales days. In fact, data shows that shoppers spent $238 million during this holiday weekend in 2020, up almost 13% from the prior year.
While you might think it was due to Black Friday specials, it was actually the day before Thanksgiving when the bulk of these sales occurred. Thus, officially dubbing the day before Thanksgiving as Green Wednesday.
What Is Green Wednesday?
Green Wednesday takes place the day before Thanksgiving when shoppers flood dispensaries to stock up on pre-rolls, vape pens, tinctures, edibles, and more. Although 4/20 still ranks #1 for cannabis sales, Green Wednesday is close behind.
While the exact cause is unknown, logic suggests several possible theories. First, eating a gigantic meal of one’s favorite dishes for possibly hours on end requires a little extra motivation. Enter—the munchies.
Thanksgiving tends to involve family gatherings, and for some people, that’s not always the most comfortable place to be. If you’re looking to tune out your weird uncle or find new joy in listening to the same old stories grandma loves to tell, a weed buzz can go a long way.
A more practical reason for shopping on Green Wednesday is simply that many businesses are closed on Thursday and possibly even Friday, and it’s best to stock up for the holiday weekend.
When Did Green Wednesday Start?
As the story goes, Eaze—a cannabis delivery service in California—coined the term after a particularly impressive sales day in 2016. Surprised by the green rush on the Wednesday before Thanksgiving, Green Wednesday seemed to fit. The name caught on, and now, dispensaries are marketing specials just as they do on April 20 (4/20) and July 10 (7/10).
Since then, Green Wednesday sales have continued to rise. Dispensaries report an 80% increase in sales on the day before Thanksgiving, outranking Black Friday sales. In 2020, Green Wednesday saw $33.2M and $31.1M on Black Friday.
Top Green Wednesday Deals of 2022
- Pabst Labs
- Dimo
- Cream of the Crop Gardens
- Bloom
1: Pabst Labs
Shop their entire selection of High Seltzers and grab some Not Your Father’s Root Beer and St. Ides Shots to round out your holiday beverage station.
Deal 1:
PBR High Seltzers are brilliantly bubbly, and the flavors are unique and fresh. Get 30% off all High Seltzers and receive a free can of Energy Guava or Midnight Berries with every order.
Active Dates: Green Wednesday 11/23
Availability: Los Angeles, San Diego, San Francisco
Deal 2:
Not Your Father’s Root Beer makes the perfect float to pair with your pie. Get some for 30% off and appease every sweet tooth with a little THC.
Active Dates: Green Wednesday 11/23
Availability: Los Angeles, San Diego, San Francisco
Deal 3:
St. Ides Shots will take your mocktail game to the next level. Become a mixologist at the holiday party and whip up something special. All flavors are 30% off!
Active Dates: Green Wednesday 11/23
Availability: Los Angeles, San Diego, San Francisco
2: Dimo
If you’ve been curious about hemp-derived cannabinoids, this is the perfect opportunity to try the best in the market. Dimo is offering killer sales on several top sellers to celebrate the holidays. You’ll definitely want to gobble these up. Here’s the scoop.
Active Dates: Monday 11/21 – Tuesday 11/29
Availability: Nationwide
Deal 1:
Delta-8 cartridges: $10
Deal 2:
All Delta-10 products: $10
Deal 3:
Delta-8 two gram disposables: $12
Deal 4:
Delta-8 pre-rolls: $15
Deal 5:
All edibles: $15
Deal 6:
All THC-O products: $15
Deal 7:
LOOPER pre-rolls: $20
Deal 8:
LOOPER two gram disposables: $25
3: Cream of the Crop Gardens
Fancy yourself a joint? Prefer to roll your own? Maybe you’re a concentrate connoisseur. No matter your preference, Cream of the Crop Gardens has a top-shelf, luxury cannabis experience for you.
Green Wednesday Deal:
Buy One Get One free on their entire shop. Stock up on vape pens and ounces to get you through the holiday season.
Active Dates: Green Wednesday 11/23
Availability: Los Angeles, San Diego, San Francisco
4: Bloom
You can’t go wrong with anything from the Bloom lineup, but we are particularly excited about their latest Rosin disposable vapes. The flavor is unrivaled and the high from all of those juicy terps and cannabinoids will stoke your appetite for a holiday feast.
Green Wednesday Deal:
Their entire collection is Buy One Get One for a penny so you can stock up on dabbables, cartridges, and disposables.
Active Dates: Tuesday 11/22 – Monday 11/28
Availability: Los Angeles, San Diego, San Francisco
